Donna Eden – Top Influencer & NYT Best-Selling Author Enhances Customer engagement with AI-Powered Social Insights
Challenge
A leading health influencer and NYT best-selling author faced challenges in extracting key insights from thousands of social media comments and facebook & instagram ad engagements. The inability to detect negative sentiments and trends led to missed opportunities for audience engagement. Additionally, slow manual responses to leads and audience questions caused delays, impacting book sales and online engagement. The team spent 4-6 hours daily gathering and responding to comments, leading to an annual cost wastage of $25,000 per employee
Solution
The Organisation implemented omniOsocial to:
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Detect and analyze negative sentiments and emerging trends in real time
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Automate audience engagement, significantly reducing response times
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Analyze consumer sentiment around specific styles and products
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Eliminate unproductive manual tasks, allowing more focus on content creation and brand growth.
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Improve brand reputation by proactively addressing audience concerns and preventing crises.
Results
“omniOsocial’s ability to analyze all social media data Real-Time Sentiment tracking and AI-Driven Insights strengthened Audience connections, boosted engagement, and better Brand Reputation, resulting in better Sales and lower costs ” – Jeff Mcdonnell, CIO
